Author: Jesse Severson
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How Is AI Impacting Search for B2B Marketing?
I recently wrote this article about how the rise of AI is changing how people search for information. Check it out if you’re interested in a high-level overview on Answer Engine Optimization (AEO.)
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8 Songs That Describe an Always-On Content Strategy
Popular songs and B2B content marketing? Nobody loves gimmicks like this guy, so I’m exploring how themes in cool tunes relate to the value of consistently creating thought leadership throughout the year. It’s not quite “what proposing to my GF taught me about B2B sales,” but here we go. “Remember the Name” by Fort Minor…
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Marketing Terms I Want Banished from Town
Turn on any Western movie and there’s a good chance you’ll see a familiar scene: the tied up bad guy is draped over a horse and rode outta town. This brings up two questions. They’re both fair questions. I don’t have an answer for the first. But the second question is because I’ve noticed some…
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A Writer’s Most Important Tool
A while back a group of us were giving advice to a high schooler. It’s a great big world out there and she wanted wisdom from some jaded former journalists. There’s a simple piece of advice I like to give about a writer’s most important tool. No, it’s not Grammarly. Or a thesaurus. Or a…
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3 Questions to Help Industrial Companies Drive Organic Social Media Growth
You don’t need to be Wendy’s to be interesting on social media. For many industrial companies, unfortunately, social media is often seen as an unserious younger sibling compared to heavyweights like trade shows, sales calls, and industry publications. Too many companies use social media as a tool for the consideration/decision stage. Endless product promotion and…
Jesse Severson 