Writing thoughts on B2B content.
You learn a few things over the years. I created some handy guides that cover insights into B2B content. Looking to tighten up your emails? Add teeth to your blogs? Want to be more concise? Check out my advice below.
Always-On Content
How many people in your total addressable audience are actively looking for your technical product right now? Maybe 10%. Maybe. It’s probably closer to 5%.
With an Always-On Content strategy, you can:
- Strengthen your lead generation efforts
- Build trust with your entire addressable audience
- Shorten sales cycles
- Position your brand and your people as the industry authority
Best Practice Guides
Blogs
Blogs can either be really useful tools or totally pointless, depending on the execution. Here are some helpful hints to make them effective.
Emails
Emails are effective if they’re done right. And that starts with understanding how your audience consumes emails and focusing your content approach on that.
Landing Pages
A great landing page is a marketer’s best friend. However, there are several factors to consider when developing a campaign landing page.
Good Marketing Shouldn’t Sound Like Marketing
There’s a lot of bad marketing copy out there. Like, a lot. This is a compilation of (pretentious) observations, lessons I’ve learned from other writing experts, and some gunslinger opinions on how to make B2B copy actually good.
Random Thoughts on Content
Bite-Sized Tips
Nobody has a ton of time, that’s why I compiled a list of bite-sized content tips. Some will have major impact. Others are good reminders.
Be More Concise
Most people write too much. This guide highlights common pitfalls and offers actionable tips for making your writing more concise.
Grow Your Social
To build your brand’s social media following, you need other people to share your posts. To do this, ask these three questions about your content.
AEO: The New Era of Search
AI is drastically changing search. The new way people research on the internet, Answer Engine Optimization, focuses on getting your content directly consumed by AI-powered answer engines, like ChatGPT or Gemini, or in AI Overviews in Google results.
What does this mean for SEO? How can you get inside the AEO club? Simply put, what do we do now? Check out this handy guide for insights into the New Search.
Jesse Severson 